Executive Vice President                           Sales & Operations


Sales & Marketing Strategies / Lobbying / Proposals & Bids / Pricing

Margin & Profit Growth / Expense Control / Vendor Management

Acquisitions & Integrations/ Recruiting & Training / Physical Plant Development

I apply diversified management skills in sales, operations, and customer service to drive growth and profitability for industry leaders. I am adept at recruiting and leading teams in multi-branch operations to exceed goals, control costs, and deliver exemplary customer service. I am also known for:

  • Developing and implementing strategies driving enterprise success and growth
  • Developing and implementing highly effective marketing plans
  • Integrating operations, improving quality and customer service, while cutting costs
  • Lobbying state legislators, winning regulatory support and new business
  • Integration of competitor acquisitions, including staff, physical plant, and the customer base
  • Proficient at MIS reporting; MS Office Expert

Skills include crafting and implementing strategies to improve productivity, sales, and profits. An effective communicator and mentor, adept in and experienced with the building, developing and retaining highly talented individuals and strong professional teams.  Proficient at instituting comprehensive processes to ensure success, reduce risk, and maintain a high level of ethics.


Received a BS in Business Management from Golden Gate University (graduating top of my class; 1997). Presented with the Wall Street Journal Award for Outstanding Academic Achievement Business Studies.  Studied Environmental Science at Sierra Nevada College (full scholarship).


Turned Scotsman Holdings (Williams Scotsman) into the premier brand in the Western States. Branch network had an inconsistent presence in the Western States. Opened ten new branches, including procuring land, managing contractors, branch design, and the hiring of staff. Significantly improved revenue, net profits, and customer service and market presence.

Lobbied State Legislators: 17 years of experience bringing in well over $100M of new State funds into the industry.

Developed regional and branch budgets. Wrote and implemented annual budgets totaling over $400M in revenue, complete with line item revenues and expenses, projected profits (EBITDA), and associated business plans.


Scotsman Holdings, Inc., Vice President of Sales and Operations – Western Region, 4/1994 to 6/2004. $900M modular commercial building company.  Managed $400M budget, 250 employees, 23 branch locations in 11 Western States, and Texas, Alaska, and Hawaii. Integration of acquired competitor’s field operations in five states, including consolidation and closures, and associated staffing and hiring adjustments. Designed fleet and custom products (utilizing current building/fire codes at the time), oversaw large-scale bid and procurement processes. Constructed and staffed ten new branches.  Led acquisition team with selection and purchase of company-wide performance enhancing information systems.

Williams Scotsman, Western Region Manager, 7/1989 to 4/1994. Managed eight branch operations. Built and developed self-sufficient teams focused on corporate goals. Directed branch sales, service, and administrative managers. Hired and trained a highly effective sales force. Reduced expenses and maximized customer service.

Scotsman Manufacturing, Branch Manager – Northern CA., 3/1986 to 7/1989, Sales Representative, Scotsman Mobile Offices. 1/1984 to 3/1986

(Note: The above four positions were for a single company, covering over 20 years.)

Director of Sales and Marketing, The Solar Store, 6/2010 to 8/2011.  Developed new business in the Alternative Energy industry.  Designed marketing materials, visited homeowners and business owners, managed subcontractors and worked on building a better business in general.  Sold photovoltaic, wind and solar hot water systems.  Took the business from a deep monthly loss to being profitable every month.

RWH, Principal, 6/2004 to Present. Performed award-winning humanitarian work for non-profits. Represented Nourish the Children, working selling product whose sales supported manufacturing and distributing food to malnourished children. Project MANA & Parasol; worked with troubled youth distributing food to the needy. The Loving Hearts Club; feeding the homeless in Reno, NV.


Received Volunteer of the Year at Parasol (Lake Tahoe) in 2005, among other volunteer awards.

Worked with Habitat for Humanity in El Salvador.   Taught English to teenagers in Laos.

StrengthsFinder 2.0Gallup:  InputStrategic • Positivity • Maximizer • Learner

Accomplished Mountaineer  •  Award Winning Volunteer  •  Creative Writer

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s